Fintura
Onboarding that runs 60% faster
A rebuilt account opening flow — shorter, accessible, and with far fewer drop-offs just short of the finish.
- completed account openings
- +61%completed account openings
- to complete, down from 21
- 8 minto complete, down from 21
- WCAG 2.2, externally audited
- AAWCAG 2.2, externally audited
The situation
Account opening ran to 21 steps, more than half of them asking for data that either already existed or was not needed until much later. Most drop-offs happened close to the end — after people had already invested real effort.
How we worked
We measured exactly where people abandoned the flow before shortening anything by instinct. Two steps accounted for over half the drop-offs. We dissolved those, consolidated the rest, and rebuilt the whole flow to be fully operable by keyboard and screen reader.
- Drop-off analysis before any design decision
- From 21 steps down to 9, with state saved at every point
- Document upload with immediate feedback instead of validation at the end
- WCAG 2.2 AA, externally audited and confirmed
Outcome
Completion rose sharply and average time dropped from 21 to 8 minutes. A side effect: fewer incomplete applications meant less manual rework in the back office.
„We originally just wanted a new design. What we got was a flow half as long that converts twice as well.“